is a freelance designer based in Santa Cruz, California. She has a decade of design & marketing experience ranging from agencies, startups, to in-house teams. She is versatile and adept at solving design problems for many different clients including Mitsubishi, Schneider Electric, Hitachi, Halliburton Labs, Gundersen Health, Athleta, Toyota, and more.
She is passionate about delivering beautiful, impactful design and branding solutions to whatever creative needs you might have. Brand Identities, Presentations, Social Media Visuals, Illustrations, and Website Design are just a few of the services she offers.
Morgan is open to short and long term projects, freelance or agency collaboration, or the right full time opportunity.
Illustrator
Photoshop
Photoshop
Illustrator
PowerPoint
Keynote
Figma
Sketch
Email Signatures, Wordpress, Webflow, SquareSpace, Google Slides, Prezi, and more!
I believe the research phase is the most important phase. I try to take my time with interviewing key stakeholders and clients to get a complete picture of the right tone, channels, target audience, and project goals. With that in mind, I explore different venues for inspiration and create a mood board to present different possibilities.
Initial idea generation for me should be focused on creating as many possibly concepts as I can within timeline constraints. The more ideas the better, I don't spend too much time perfecting them at this stage. Each idea should be clear and different from the other in some way. I like to play with different ways to portray the same idea by changing up the style or color palette, but also have a variety of distinct ideas.
Once a direction has been settled on, I move on to push that idea further. There might be a few quick iterations that explore even further how to perfect the idea. Then I make sure everything is pixel perfect before presenting the ideas in a non-biased way to prove the design works for the intended purpose. Criticism is welcomed and changes are still expected.
The design is done! The last step is file delivery or moving the project on to development. It's still an important phase to make sure the files are checked, double-checked and delivered properly. The final user should be able to use the design are needed without any issues.
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